SC Johnson has launched a new concentrate of its cleaning product, winning the hearts of consumers after they ignored it
Continue readingCategory: Americas
Instacart launched iconic advertising models for CPG brands
Instacart is launching shoppable video ads and enhanced shoppable display ads to expand its already existing advertising product suite.
Continue readingP&G utilises the programmatic marketing strategy to spend more on black-owned media
P&G adopted the approach of programmatic marketing (use of programmes and software to automate ad management) to support diverse publishers
Continue readingPepsiCo’s cultural connection with music encouraged it to reach the Web3 space
Numerous CPG brands are entering the metaverse boundaries, and PepsiCo is one of the companies stepping into the virtual world.
Continue readingWeekly Snapshot of Top Trends in CG Industry
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (23rd May-27th May).
Continue readingProcter & Gamble made its mark in the metaverse via interactive virtual experiences and events
Procter & Gamble also entered the metaverse space and made its mark in the virtual world in its own way.
Continue readingCPG brands reinvented marketing in the virtual space of metaverse
CPG brands have reinvented marketing in the metaverse and adapted new solutions that are suitable to survive in the world
Continue readingWeekly Snapshot of Top Trends in the HLS Industry
These are the weekly disruptions seen in the healthcare industry from last week (23rd May to 30th May).
Continue readingPhenomix Sciences becomes the first to launch obesity biobanking registry
Phenomix Sciences has launched an obesity biobanking registry that will study the impact of personalised treatment based on genetics, or
Continue readingSenate panel to expand telehealth facilities offered by Medicare for mental health
The Senate Finance Committee has drafted a ‘Bill of Rights’ that suggests Medicare to eliminate in-person visits to the doctors,
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