Japanese electronics giant Casio is venturing into the metaverse by launching Virtual G-Shock, a blockchain-based initiative in partnership with Polygon
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TrueToForm: Revolutionising fashion with AI-powered personalised avatars
TrueToForm, an AI/machine learning startup, is addressing the frustration of finding well-fitting clothes by creating personalised avatars through torso and
Continue readingValentino collaborates with Meta to launch digital fashion for avatars
Luxury brand Valentino has partnered with Meta, the parent company of Facebook and Instagram, to create a collection of digital
Continue readingRivalry in the Metaverse: Nike, Adidas, and Puma battle for market dominance
Luxury sportswear giants Nike, Adidas, and Puma are taking their competition to the virtual asset space as they vie for
Continue readingMyntra bets on generative AI and virtual influencer Maya for End Of Reason Sale 18 (EORS)
Indian fashion e-commerce player Myntra is using technological initiatives, including generative AI and a virtual influencer named Maya, to attract
Continue readingGucci collaborates with Yuga Labs to unlock new metaverse opportunities
Gucci has collaborated with Yuga Labs, the developers of the famous Bored Ape Yacht Club (BAYC) NFT line, to explore
Continue readingLiving Proof Opens First-of-Its-Kind Virtual Store in collaboration with ByondXR
Living Proof, Inc., a high-performance, science-fuelled haircare brand established by MIT scientists, has launched its first virtual store in collaboration
Continue readingMaybelline New York Introduces Its First-Ever Digital Avatar: May
Maybelline New York, a division of L’Oréal, is launching its first-ever digital avatar, May, as part of a campaign to
Continue readingCelebrities and big brands continue to embrace the metaverse: Here’s why
The popularity of metaverses and Web3 has skyrocketed, with superstars such as Snoop Dogg and Justin Bieber organising virtual concerts
Continue readingL’Oreal invests in The Digital Village, a metaverse company that creates virtual worlds for brands
L’Oréal has invested in Digital Village, a firm that enables brands to design their own virtual worlds.
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