Pudgy Penguins, previously known for its NFT collection, has transformed into an “IP and brand development company” under CEO Luca
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Keith Jordan explores the role of avatars in shaping consumer brands
In a recent interview, global innovation leader Keith Jordan discussed the transformative potential of avatars in shaping the future of
Continue readingCoca-Cola dives into NFTs on Coinbase’s base: Unveils masterpiece collection
Coca-Cola, the world’s leading soft drink brand, is venturing further into the world of nonfungible tokens (NFTs) by debuting its
Continue readingCoty partners with Spatial to launch virtual campus for employee upskilling in Metaverse
Coty, a beauty company that owns brands like Marc Jacobs and Rimmel, has partnered with 3D social platform Spatial to
Continue readingCG companies turn to metaverse and next-gen tech for digital marketing campaigns
Consumer goods companies are turning to the metaverse and next-generation technologies for digital marketing campaigns, according to a report by
Continue readingNestlé is testing its new product prototypes in the metaverse using virtual reality
Nestlé is testing the use of VR in product development, experimenting with tools and technology that will allow them to
Continue readingIn a fast growing NFT market, CPG brands are reimagining the future of digital assets
Startups and rising brands are testing the virtual waters with CPG heavyweights like Campbell Soup Co. and The Coca-Cola Co.
Continue readingCampbell’s Chunky FuelUp Tournament brings physical competition to virtual world
Campbell Soup Company has unveiled its first Metaverse experience, “Fortnite Creative,” a popular sandbox game.
Continue readingThe future of the metaverse: Expected to hit $5 trillion in value
While the 2022 bear market dampened enthusiasm for emerging crypto sub-ecosystems like nonfungible tokens (NFTs), the metaverse remains well-positioned for
Continue readingMcCain Foods launches new Roblox experience to promote regenerative agriculture
McCain Foods, the world’s largest frozen potato product maker, has launched a new activation on Roblox, a blockchain-based virtual world.
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