Gen Z’s reliance on social media as a search engine marks a significant departure from millennial behaviour, impacting Google’s dominance
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Adapting to evolving consumer behaviour in produce shopping: Insights from the Power of Produce 2024 report
Consumers’ produce shopping habits are evolving as they prioritise value and practicality alongside traditional factors like freshness and appearance.
Continue readingEaster spending expected to reach $22.4 Billion: NRF survey highlights consumer trends and traditions
Consumer spending for Easter is projected to hit $22.4 billion, the second-highest figure in the National Retail Federation’s annual survey,
Continue readingRise of Buy Now, Pay Later: Young consumers embrace installment plans for everyday essentials
Young consumers increasingly turn to “buy now, pay later” (BNPL) services for everyday purchases like groceries and essentials, shifting from
Continue readingL’Oreal reinvents supplier partnerships to navigate E-commerce growth and social media volatility
L’Oreal is revamping its supplier partnerships to meet the demands of burgeoning e-commerce growth, driven by the unpredictable nature of
Continue readingWalmart acquires Vizio: A strategic move to redefine retail-entertainment intersection
Walmart has confirmed the acquisition of Vizio Holding Corp. for $2.3 billion, marking a strategic move to enhance its presence
Continue readingNavigating consumer anxiety: Insights from Forrester Research on post-pandemic concerns and brand strategies
Dipanjan Chatterjee of Forrester Research sheds light on the prevailing sense of foreboding among consumers post-pandemic, with 48% expressing concern
Continue readingAdapting investment strategies to shifting consumer behaviours in CPG industry
Consumer Packaged Goods (CPG) companies are adapting their investment strategies to align with shifting consumer behaviours, particularly those influenced by
Continue readingCheckout ease and authentication evolution: Insights from recent consumer studies
A recent study by PYMNTS Intelligence, surveying over 3,500 U.S. consumers, highlights the significance of checkout ease in online shopping
Continue readingEmbracing aluminum: The magic behind beverage packaging innovation
In “The Fairly OddParents,” Cosmo and Wanda’s magical abilities parallel the beverage industry’s increasing reliance on aluminum cans.
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