LiveRamp, a data connectivity firm, has signed a partnership deal with Carrefour to offer revamped data collectivity services. The partners
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An insight on consumers’ transforming health and wellness concerns
The Global Health and Wellness Report by NielsenIQ, a research firm, claims that consumers from all around the world are
Continue readingNo dirty clothes: Astronauts can now do laundry in space using P&G’s lunar laundromats
Procter & Gamble is in contact with the National Aeronautics and Space Administration to pilot a detergent formula that allows
Continue readingPinterest gives an insight on how to attract Gen Z consumers
A research report shared by Pinterest shows revelations regarding Gen Z’s evolving shopping behaviours. Companies can reimagine their strategies by
Continue readingAn insight revealing consumer behaviour towards plant-based milk
As per PBFA retail sales data, Plant-based milk alternatives have reached US$18bn global retail market value while holding a 20%
Continue readingInstagram influencers pilot new in-app affiliate shops
Social commerce is taking a new turn as Instagram launches a new affiliate shopping feature that famous influencers are already
Continue readingJD.com, a Chinese e-tailer, rolls out its first-ever robotic stores in Europe
JD.com, a Chinese luxury e-commerce brand, is giving tough competition to Amazon after launching two robotic stores in The Netherlands.
Continue readingFive practices that will help grocers make the most of healthy diet trends
Grocers need to make the “food as medicine” trend their guiding light as health becomes the primary focus of consumers.
Continue readingAn insight on how CPG companies can generate profit from e-commerce
E-commerce is growing across CPG companies but it is not generating high profit. The following strategies could be adopted by
Continue readingIndian-based revenue financing platform, Velocity, raised $20 million in round A funding
Peter Thiel’s Valar Ventures have invested in the Indian-based startup, Velocity, which manages the revenue-based financing platform for DTC and
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