In the previous two years, the trend of entering the digital world, specifically the metaverse, has gained immense traction.
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An overview of Gucci, Louis Vuitton, and Balenciaga in the metaverse
Major fashion brands have been voyaging into the metaverse since it gained traction. Three of the biggest names include Gucci,
Continue readingHermès files trademarks on NFTs and cryptocurrencies after a lawsuit against MetaBirkins
Hermès has filed a trademark application to secure NFTs, cryptocurrencies, and the metaverse.
Continue readingThe trend of telemedicine in pharma industry
Pharma companies are implementing tele-medicine for medical prescriptions to patients.
Continue readingUnderstanding Asia-Pacific consumers’ new passion for sustainability
Consumers in Asia-Pacific who are conscious of environmental, social, and corporate governance concerns are on the same level as those
Continue readingKroger partners with Pacvue to extend its retail media business
Kroger Precision Marketing (KPM), the retail media arm of Kroger, has teamed up with Pacvue to expand its marketing business.
Continue readingAn insight into the use of AI for product development in the beverage industry
Product development in the beverage industry contains numerous risks. There is always an uncertainty about whether the beverage will meet the
Continue readingCoca-Cola and Tomorrowland release a musical AR experience in Dreamworld
Coca-Cola is launching a musical AR experience in the Coca-Cola Dreamworld universe in association with Tomorrowland.
Continue readingTechnology enhances benchmarking in procurement
Benchmarking is considered an important element in procurement as it allows a company to understand where it stands in relation
Continue readingMaybelline targeted hyper-casual Gen Z gamers with Maybelline Mascara Merge, a mobile app game
Maybelline has started targeting the “hyper-casual gaming” space by launching a mobile app game, Maybelline Mascara Merge.
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