This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (1st August-5th August).
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P&G uses BeautySphere to foray into the metaverse
P&G has forayed into the metaverse with BeautySphere, a virtual storytelling world. It is in a bid to influence consumers
Continue readingSprite exchanges green plastic bottles for white ones to reduce waste
Sprite has decided to forgo its green bottles for white plastic ones from August to reduce waste.
Continue readingProcter and Gamble launches a new virtual platform on Shopee
Consumer goods company Procter and Gamble has launched a new virtual shopping space on Shopee, a southeast Asian e-commerce marketplace.
Continue readingVirtual Reality will completely reshape the beauty industry in the upcoming years
When we talk about the latest technology disruptions, especially virtual and augmented reality, we think that gaming and similar industries
Continue readingBarbiecore aesthetics is Gen Z’s way of critiquing the world and promoting diversity and feminism
Barbiecore, a chic aesthetic that includes hot-pink attire, is more than just a trend as Gen Z and Millennials are
Continue readingA report: Adidas’ presence in metaverse and Web3
Adidas ventured into Web3 with a bang. Its market strategy includes alliances, messaging, exclusivity, and utility. Adidas debuted on the
Continue readingThe Metaverse coming: Implications and disruption potential across five big industries
The “metaverse”—a term used to refer to the vast, interconnected virtual worlds that are beginning to emerge—could be the next
Continue readingWeekly Snapshot of Top Trends in CG Industry
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (25th July-29th July).
Continue readingWeekly Snapshot of Top Trends in the HLS Industry
These are the weekly disruptions seen in the healthcare industry from last week (22nd July to 29th July).
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