The Consumer Price Index (CPI) data from the US Bureau of Labor Statistics has shown that food-at-home prices fell by
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From TV to TikTok: Chips Ahoy’s data-driven strategy shift to target Gen Z on social and digital media
Chips Ahoy, a Mondelez-owned brand with a 60-year history, is transferring its linear television advertising expenditure to social and digital
Continue readingNavigating the Traction Gap: How Wildcat’s Framework Can Help Startups Succeed in the Go-to-Market Phase
Startups are known for their innovative ideas, but taking those ideas from conception to market can be a challenge. The
Continue readingVudoo interactive video platform: Powerful growth tool for marketers in 2023
In 2023, video is the most popular marketing tool, yet standing out in today’s congested internet marketplace might be challenging.
Continue readingFielo: A digital asset management solution for marketing teams
Fielo’s Digital Asset Management (DAM) is a centralised marketing asset management solution that optimises content development, retrieval, and repurposing for
Continue readingCoca-Cola’s 3D billboard of “Girl with a Pearl Earring” stuns Brazil
Vermeer’s “Girl with a Pearl Earring” recently came to life at Sao Paulo’s Guarulhos International Airport in a stunning 3D
Continue readingFive grocery industry trends to watch in South Korea over the next year
Over the next year, five trends will have a significant influence on the South Korean grocery industry.
Continue readingProcurant and Tive develop food safety and tracking technologies for supermarkets
Food safety and traceability companies are always developing new ways for individuals who transport or store perishable food to do
Continue readingL’Oreal doing more social listening to create beauty content at the speed of culture
L’Oreal is undertaking more social listening this year to track emerging beauty trends and work out how its numerous brands
Continue readingPhononic’s ACS, a cutting-edge cooling solution for the e-grocery industry
Phononic has developed its Active Cooling Solutions (ACS) platform, a full-service sustainable solution for the supermarket industry’s end-to-end cold-chain fulfilment
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