Many brands are hiring influencers for marketing purposes, not limiting themselves to celebrities with massive followings but also micro-and nanoinfluencers,
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CEO of Google, Sundar Pichai, launches Simplicity Sprint to gather ideas about better efficiency from employees
Sundar Pichai, CEO of Google, has announced a “Simplicity Sprint” in which more than 170,000 full-time employees would participate to
Continue readingWeekly Snapshot of Top Trends in CG Industry
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (8th August-12th August).
Continue readingWeekly snapshot of top trends from the Grocery Industry
This is the weekly snapshot of top grocery disruptions and trends in the Grocery industry (8 August- 12 August)
Continue readingIPSOS reveals the changing consumer behaviours with rising inflation
Ipsos, a market research company, shared its new report revealing the latest consumer trends and changing shopping patterns due to the ongoing
Continue readingFreshDirect, an e-grocer, rolls out its first loyalty programme by partnering with BAM
FreshDirect is an e-grocer offering online grocery services in seven state regions, including New York City and Washington, D.C.
Continue readingWhat happens to influencer couples’ brand deals when they break-up
Brands like to hire couples for advertising since usually their engagement rate and analytics are higher and people like to
Continue readingInfluencers have been featured in Maybelline’s “Bachelorette” ad promoting its foundation
There has been speculation about more influencers appearing in advertisements. Maybelline made it a reality by featuring two Bachelorette contestants
Continue readingAn insight into the usage of social media networks in Asia-Pacific 2022-2025
The platform held a survey of social networking users in the Asia-Pacific (2022-2025), counting anyone using social sites even once
Continue readingWeekly snapshot of top trends from the Grocery Industry
This is the weekly snapshot of top grocery disruptions and trends in the Grocery industry (1 August- 5th August)
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