Givaudan, an ingredient manufacturer, has declared to acquire DDW, an American Natural Color House. This Natural Color House has 12
Continue readingCategory: Consumer Trends
P&G sales surged up following the $100 million investment in advertising
Procter & Gamble’s sales increased by 9% to $19.3 billion in the first quarter of 2021. The company’s e-commerce sales
Continue readingBonumose and Hershey collaborated to venture into a new R&D and manufacturing facility
Bonumose, a rare sugar maker, has collaborated with Hershey’s to venture into a new $27.2 R&D and manufacturing facility in
Continue readingSalesforce data shares retail insights about holiday retail sale trends for 2021
Salesforce has gathered data from one million global shoppers to gauge holiday shopping trends. The software firm predicts the upcoming
Continue readingInvestors inject additional funds in Chinese startups despite Beijing’s regulatory restrictions
Beijing’s regulatory crackdown has paused the influx of Chinese IPOs in the US. Global investors have started pouring more funds
Continue readingHow to start shopping a bit early for Black Friday 2021
Retailers are changing the Black Friday 2021 sale pattern and starting it early to meet large orders. November will be
Continue readingMcCormick & Company enjoys a boost of 8% in the third quarter sales of 2021
McCormick & Company, a spice manufacturer, has seen a boost in its financial earnings for the third quarter of 2021.
Continue readingGen Z is all set to shop for the holiday season via non-conventional channels
Brightpearl, a retail operating system for brands, claims that 68% of Gen Z consumers plan to utilize non-conventional channels to
Continue readingA strategic marketing framework is the key to success for CPG companies
To promote growth and expansion, 80% of CPG companies are adapting an efficient marketing framework. At the scale level, a
Continue readingLesson on establishing a fast-paced e-commerce business
After the COVID-19 pandemic, China has seen 15% to 20% increase in online shopping, while ecommerce in Italy has increased
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