Kraft Heinz is relaunching its print publication What’s Cooking as a digital platform for chefs. This platform will expand their
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An insight on how creators influence consumers’ shopping behaviours
Brands can indirectly showcase their products to audiences via YouTube creators and influencers. Ipsos, a market research firm, claims that
Continue readingAn insight on how US top 5 companies prepare for a consumer-first future
Covid-19 pandemic has prepared the companies for a customer-first future. Five of the top US companies gave an insight on
Continue readingAccelerated demand for American cheese in APAC region
Consumers of the APAC region have adapted a western diet, which has boosted the demand for American cheese. The shipment
Continue readingCalgary-based KORITE partnered with Alibaba’s Tmall to tap the Chinese region
KORITE, a Canadian Ammolite gemstones retailer, has unveiled its digital store on a B2C e-commerce platform. The digital store is
Continue readingClutch, a Canadian digital car-buying platform, bags funds worth $80 million in a funding round
Clutch is a Canadian used car digital platform and Dan Park, CEO of Clutch, founded the firm in 2016. The
Continue readingMarket 32/ Price Chopper announce Northeast Grocery Inc. as their new parent company
Market 32/ Price Chopper and Tops Markets have announced the closing of their merger deal earlier this year. The retailers
Continue readingThe rise of sustainable beauty industry and changing consumer beauty standards
Consumers now demand an upgraded beauty regime and purchase clean, sustainable beauty products. Customers now find beauty products that have
Continue readingGAP has signed a franchise partnership with Ganeta Pannónia Kft to enter the Hungarian market
GAP, an American fashion retailer, is entering the Hungarian market and partners with Ganeta Pannónia Kft. GAP will launch a
Continue readingThree steps brands need to consider to welcome the new normal
To survive in today’s marketplace, brands can no longer rely on conventional media. Instead, they must consider and reflect the
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