Luxury fashion, with its focus on quality and craftsmanship, has the potential to connect with the emerging Gen Z consumer
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Entrepreneurial trio creates Noughties Market CLT, revolutionising vintage fashion
Ella, Bella, and Mariela, three friends with a shared love for Noughties fashion (late ’90s and early 2000s), have turned
Continue readingGen Z speak: The hottest brands in fashion and footwear revealed in L.E.K.’s Brand Heat Index
Consultancy firm L.E.K. has released its second annual Brand Heat Index survey, which measures brand popularity in the US among
Continue readingGen Z is revitalising the old fashion trends in 2023
Low-rise jeans, maxi skirts, baguette bags, and Ugg boots have all been revitalised by Generation Z.
Continue readingSloganwear is the new black—And what it says about Gen Z
Sloganwear is gaining popularity among Generation Z. Shirts with the message “no problemo” are all over the place.
Continue readingThe appeal of Depop: Gen Z’s obsession with second-hand shopping
Depop, a peer-to-peer fashion marketplace app, has transformed the way Generation Z shops.
Continue readingIs millennial pink dying? Gen Z’s yellow in a rush to take its place
Pantone’s Color of the Year for 2021, “illuminating,” is akin to Gen Z yellow.
Continue readingDebate on the Meaning of Streetwear Erupts on TikTok After Influencer’s Controversial Comments
Influencer Audrey Peters sparked a major discourse within the TikTok fashion community after her comments on the work of fashion
Continue readingCanada Goose Cements its Reputation as Film Industry’s Go-To for Cold Weather Representation
Canada Goose is a luxury outerwear manufacturer known for providing warmth in cold weather.
Continue readingCurated Loop aims to be a fashion rental platform that also reduces waste, targeting Gen Zs
Curated Loop, a rental business, is acquiring statement items from independent designers’ sample stock in order to position itself as
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