According to a survey by Triple Whale, TikTok is the most valuable platform for direct-to-consumer advertisements, even exceeding Facebook.
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VR platforms Emperia and Perfitly incorporate metaverse-like experience in online shopping
E-commerce platforms are becoming more advanced with 3D virtual showrooms and try-on rooms.
Continue readingP&G-owned Tula is expanding in China while ELC-owned brands pull back
P&G-owned Tula has decided to expand in China with a launch on the Tmall Global e-commerce site, social media, Red
Continue readingChina tops the list of e-commerce sales with 45.3% online retail
China topped the list, with 45.3% of retail sales taking place online. It was followed by the UK with a
Continue readingTop 5 Global FMCG brands disrupting the direct-to-consumer market
In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online
Continue readingAs big brands like Facebook, TikTok, and Amazon pull out, smaller brands take over live shopping
Meta announced that the live shopping option on Facebook would end in October. In addition to this, TikTok decided not
Continue readingOnline retail sales are set to reach $1.6 trillion by 2027
Retail has been growing in sales, with the business reaching $4.3 trillion in 2021 in the US.
Continue readingSchwan DTC Home Delivery rebrands into Yelloh with better customer service
Schwan’s Home Delivery has rebranded and is now known as Yelloh.
Continue readingShopify cuts down 10% of employees due to decrease in online shopping
Many online sites saw a surge in sales at the onset of the pandemic even as physical stores suffered. The
Continue readingTop 5 Direct to Consumer Brands in the FMCG sector
In the last decade, the direct-to-consumer model has skyrocketed in popularity. Brands such as Warby Parker and Dollar Shave Club
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