Consumer goods company Procter and Gamble has launched a new virtual shopping space on Shopee, a southeast Asian e-commerce marketplace.
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Digitalisation of kirana stores by kirana group is revolutionising India’s famed retail
The Kirana stores number up to 13 million in India with a 600 billion dollar industry.
Continue readingHow CPG companies can improve E-Commerce
Many CPG companies have faced losses due to shipping and advertising costs after COVID-19 forced them to go online. Some
Continue readingCanadian companies are investing more in digital display ads to attract online shoppers
Canadian businesses use a search engine and retail marketplace advertising to reach online audiences, which is currently accounting for 44.5
Continue readingSocial commerce: Brands are changing the way consumers shop
Online retail is expected to be replaced by social commerce in the coming times.
Continue readingKellogg’s Charisse Hughes and Lesley Salmon on DTC efforts and advances
For Kellogg, one of the most important steps in the digital transformation of the DTC efforts is standardising as much
Continue readingKellogg’s strategy is to stay ahead of the e-commerce curve by continually improving its DTC business
As more B2B buyers are transforming into digital-first buyers, suppliers and manufacturers need to step up by grabbing the opportunities
Continue readingAn Italian luxury brand, Bulgari, has launched its DTC operations in China via Alibaba Group’s Tmall Luxury Pavilion
Bulgari, an Italian luxury brand, has joined the biggest e-commerce platform, Alibaba Group’s Tmall Luxury Pavilion marketplace, to run its
Continue readingSAP Consumer Products Survey results reveal that CP companies are advancing their DTC business models
As per the results generated from the SAP Consumer Products Survey, CP companies are transforming their business strategies by manufacturing
Continue readingGeneral Mills is crafting its DTC strategy to raise its e-commerce sales
General Mills is piloting its newly developed DTC strategy to lift its e-commerce sales.
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