In light of the sophistication of e-commerce, L’Oréal is confronting an increase in content demands. Brands are attempting to decipher
Continue readingCategory: Direct to Consumer
DoorDash introduces self-serve advertising for CPG businesses
To further leverage the delivery service’s local commerce network, DoorDash is extending its self-serve advertising services for CPG businesses.
Continue readingHollister Co’s new checkout technology sparks teen-consumer-payment revolution
Hollister Co., an Abercrombie & Fitch Co. retailer, is introducing a new system that allows customers to hand their shopping
Continue readingTikTok on track to bring Chinese-style live streaming to US
According to The Financial Times, TikTok intends to introduce its live retail “TikTok Shop” function to North America using outsourced
Continue readingFlowers Foods launches website for consumer input on new products
Flowers Foods, Inc. launched a website to get consumer input on new products aimed at expanding its company outside the
Continue readingAmazon to streamline live shopping in India
Amazon has introduced QVC-style livestream shopping in India, expanding its services in a vital international market.
Continue readingGeneral Mills increases stake in food-delivery startup GrubMarket to $200 million
GrubMarket, an e-commerce platform connecting farmers and other food suppliers with customers, raised $120 million in equity.
Continue readingTikTok launches fresh food brands like Pasta Evangelists in the UK for the first time
TikTok is selling fresh food in the UK for the first time with the recipe box supplier Pasta Evangelists, among
Continue readingThe Very Good Food Company launches its products online at a major membership-only wholesale chain
The VERY GOOD Food Company, Inc. is launching some of its products with a major, membership-only wholesale chain.
Continue readingJioMart launches the first Whatsapp shopping experience in India
India’s first end-to-end shopping experience has been launched on Whatsapp by JioMart.
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