Cia-Conad has launched its online shopping service, Hey Conad. The retailer’s newly established omnichannel platform is initially serving the consumers
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Star ratings: The key to grow sales cycle
When buying a household durable, consumers research the star rating of a product. Star ratings influence the shopping patterns of
Continue readingTikTok leads other social media handles when it comes to engagement
The marketing budget for the majority of the companies accounts for a share attributed to the TikTok ads business. Companies
Continue readingSelling reinvented: Commissioned-based salespersons joined social media handles to sell products directly
Retail industry sales workers are stepping out of their brand’s stores and selling products via social media platforms. Cesar Callejas,
Continue readingCoca-Cola along with Coca-Cola Creations enter the DTC horizons with its Zero Sugar Byte
Coca-Cola has taken innovation to the next level by launching its pixel flavoured cola, under Coca-Cola Creations. The beverage giant
Continue readingGoogle launched a pricing insights tool and shopping experience scorecard for e-commerce brands
Google has featured new tools for e-commerce brands ranging from rating programmes to in-depth insights so that retailers can have
Continue readingLive video streaming platforms are catching the attention of DTC food and beverage brands
TalkShopLive, a live streaming platform, wants to drive food and drink shopping sessions led by the founders of DTC brands.
Continue readingA new market strategy: DTC brands are opening physical stores
E-commerce entrepreneurs and brands like Another Tomorrow are heading towards physical stores to establish a seamless omnichannel system, allowing customers
Continue readingCrowded emails: DTC brands need to adopt a whimsical approach to shine
DTC brands are diversifying their advertising strategies and trying their best to rely less on Facebook, Instagram, or TikTok. However,
Continue readingMENA region is expected to become the e-commerce hub by 2025
With trustworthy payment methods, proactive government policies, and efficient telecommunication infrastructure, the e-commerce growth in UAE reached over $5 billion
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