Packaged food companies are struggling with higher inflation rates as the US economy is recovering. Companies are spending excessively on
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Peloton introduced its clothing brand named Peloton Apparel
A DTC and at-home fitness company, Peloton, has launched its private clothing brand named Peloton Apparel. Peloton Apparel will have
Continue readingShoprite, a South African grocery store’s annual sales boosted up
Shoprite, a South African grocery store, experienced a 20.3% increase in annual earnings. The “annual headline earnings per share (HEPS)”
Continue readingKoger launched its speedy delivery service named “Kroger Delivery Now”
Kroger has teamed up with Instacart to launch virtual convenience stores to deliver fresh foods, snacks, and dairy items within
Continue readingFive post-pandemic transitions in the CPG industry that companies must watch for
The retail and consumer goods businesses need to watch five post-pandemic transitions to excel in the industry. 1, Inclination towards
Continue readingPepsiCo utilizes first-party data in four ways to develop DTC relationship
Consumer behaviour and the business landscape is transitioning at an unimaginable pace. PepsiCo has therefore used first-party data in four
Continue readingPepsiCo’s data practice Pepviz is the future key strategic partner of retailers
Consumers are now inclined towards personalization, that’s why PepsiCo has launched its data practice, Pepviz at the NFL season. Pepviz
Continue readingWilson inaugurated a Tennis Museum and a “popup retail store”
Wilson Sports Goods is expanding its DTC push and has launched a pop-up store and a Tennis Museum at SoHo,
Continue readingUnidigital, an ad-tech platform, has transformed physical packages into “trackable channels”
Unidigital has helped brands reach consumers in their happiest state, and that is when they open a package. It’s a
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