On, a DTC brand, announced fourth-quarter net sales climbed 91.9% year on year to 366.8 million Swiss francs (about $397
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Allbirds announces first zero-carbon footwear made from carbon negative materials
Allbirds has invented the first zero-carbon footwear, called the “M0.0NSHOT.”
Continue readingSephora Is collaborating with TikTok to support new DTC companies via an incubator programme
Sephora and TikTok have established a new relationship to support the growth of new companies on the social media platform.
Continue readingIce cream at your front door: Mars, Inc. is testing store-hailing mobile ice cream shops
In Hollywood, California, Mars, Inc. is testing a “store-hailing” project that includes on-demand mobile ice cream shops.
Continue readingHow retailers benefit from collaborations with DTC companies
Because of the high marketing costs associated with internet sales, DTC firms are increasingly finding value in selling items offline.
Continue readingShifting retail landscapes: How DTC brands can thrive in 2023
In the first few weeks of 2023, direct-to-consumer brands faced a variety of obstacles, including the effects of inflation and
Continue readingUnder Armour invests in its DTC channel to boost sales
Under Armour’s revenue increased by 3% in the third quarter, with wholesale revenue increasing by 7% and direct-to-consumer sales decreasing
Continue readingEmerging CPG Brands Rethink Direct-to-Consumer Model, Embrace Wholesale
Direct-to-consumer (DTC) business models have been popular among emerging CPG brands, with companies like Warby Parker and Bonobos receiving millions
Continue readingWelch’s Fruit Snacks Launches Interactive Big Game Campaign with Flowcode Partnership
PIM Brands and Flowcode have partnered to launch a new omnichannel media campaign for Welch’s Fruit Snacks just in time
Continue readingIVFH’s DTC and B2B omnichannel solutions used by the Simple Root to expand its brand
The Simple Root is a global plant-based food brand backed by Pilot Lite and McCain Foods.
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