Ulta Beauty is extending its premium offerings in order to continue attracting Gen Z customers.
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Outterspace Integrated Luxury, an African-owned brand marketing African luxury apparel sector
Outterspace Integrated Luxury is an African-owned fashion company that has become a worldwide voice, raising awareness of Africa’s growing luxury
Continue readingCombating obesity in Saudi Arabia: How a changing eating culture is transforming the market
The Global Obesity Observatory ranks Saudi Arabia 17th in the world in terms of obesity prevalence, three places below the
Continue readingHow AI and big data are shaping the future of sales in pharma
Technology plays an essential role in how pharmaceutical firms conduct business in today’s digitally influenced world.
Continue readingThe UAE’s second health endowment launched in Dubai to promote healthcare research
The Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU) and the Endowments and Minors’ Trust Foundation (Awqaf Dubai)
Continue readingKnorr’s dare to try influencer campaign encourages sustainable food choices
Unilever-owned Knorr’s ‘Dare to Try’ campaign was created in collaboration with IPG agencies MullenLowe, Weber Shandwick, R&CPMK, and Swamp Motel
Continue readingHow retailers benefit from collaborations with DTC companies
Because of the high marketing costs associated with internet sales, DTC firms are increasingly finding value in selling items offline.
Continue readingMerging grocery stores and fast food restaurants for online product delivery
Grocery stores and fast food restaurants are both seeking new methods to get online orders into the hands of customers.
Continue readingFuture of on-demand foodservice begins with automation
Automation is helping to pave the way for on-demand foodservice choices that are far superior to traditional vending machines.
Continue readingL’Oreal’s Asmita Dubey: Positioning brands to capitalise on Web3 and the Metaverse
Asmita Dubey, L’Oreal’s chief digital and marketing officer, has concentrated primarily on how its brands may capitalise on the potential
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