SC Johnson has launched a new concentrate of its cleaning product, winning the hearts of consumers after they ignored it
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P&G utilises the programmatic marketing strategy to spend more on black-owned media
P&G adopted the approach of programmatic marketing (use of programmes and software to automate ad management) to support diverse publishers
Continue readingPepsiCo’s cultural connection with music encouraged it to reach the Web3 space
Numerous CPG brands are entering the metaverse boundaries, and PepsiCo is one of the companies stepping into the virtual world.
Continue readingWeekly Snapshot of Top Trends in CG Industry
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (23rd May-27th May).
Continue readingCPG brands reinvented marketing in the virtual space of metaverse
CPG brands have reinvented marketing in the metaverse and adapted new solutions that are suitable to survive in the world
Continue readingWeekly Snapshot of Top Trends in the HLS Industry
These are the weekly disruptions seen in the healthcare industry from last week (23rd May to 30th May).
Continue readingUS-based Impossible Foods launches its products in the UK
Impossible Foods, the Californian plant-based brand, has launched its products in the UK and will be serving British consumers.
Continue readingMarqt reimages its brand by changing its name to Ekoplaza Foodmarqt
Marqt, the Dutch organic supermarket chain, is changing its brand name to Ekoplaza Foodmarqt.
Continue readingBreaking down Pfizer’s digital strategy, innovations, and ambitions
Founded in 1868, Pfizer continues to make incredible breakthroughs by constantly adapting to the unexpected challenges, bringing essential innovations, and
Continue readingBreaking down Procter & Gamble Innovations, Digital Strategies, and Ambitions
Procter & Gamble, an American-based multinational consumer goods corporation, is trusted by millions of households and its brands are passed
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