To survive in today’s marketplace, brands can no longer rely on conventional media. Instead, they must consider and reflect the
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Millennial consumers have upsurged the demand for DTC brands
In recent months, millennial purchasers have driven an ascent in shopping with direct-to-consumer companies globally. A DTC e-commerce expert, Eshopworld,
Continue readingPepsiCo Beverage deploys wearable devices after it reduced injuries among Frito-Lay employees
The kinetics’ Reflex wearable device has reduced the lost work time of PepsiCo Frito-Lay employees by 67% in the first
Continue readingNestle rolls out its afternoon pick-me-up snack in two irresistible flavours
Nestle is rolling out its Rallies Nut Butter Bombs made with nut butter and creamy chocolate. These bombs are currently
Continue readingPepsiCo invests to launch its Dallas and Barcelo-based digital hubs
PepsiCo Inc. is establishing its digital hubs in Dallas and Barcelo. These hubs would promote and advance the company’s AI,
Continue readingThe Puratos Group leads towards expansion as it acquires Schobbers
The Puratos Group has acquired Schobbers, a Netherland-based seed supplying firm. In the baking industry, Schobbers is a recognizable name
Continue readingP&G sales surged up following the $100 million investment in advertising
Procter & Gamble’s sales increased by 9% to $19.3 billion in the first quarter of 2021. The company’s e-commerce sales
Continue readingMondelēz rolled out its vegan Cadbury Plant Bar
Mondelēz has rolled out its plant-based chocolate bar, the Cadbury Plant Bar. The bar holds its creamy taste by supplanting
Continue readingThe world’s first chickpea-based textured protein is introduced by InnovoPro
InnovoPro, an Israel-based food technology firm, has introduced the world’s first textured vegetable protein made from chickpeas. The chickpea-based textured
Continue reading5-hour Energy Shot rolled out its 16-ounce Energy Drink
5-hour Energy Shot has rolled out its full-sized carbonated energy drink. The brand would offer this 16-ounce energy drink in
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