Louis Vuitton is venturing into Web3 with a focus on the next generation. Its go-to strategy includes gaming, positioning, blockchain,
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Ralph Lauren’s CEO believes the metaverse is the perfect platform to attract younger consumers
Ralph Lauren is one of the brands that are keen to know more and enter the metaverse like many other
Continue readingMostly Heard Rarely Seen launches its 8-Bit collection with embedded NFTs
Jonathan Koon has released a new collection named Mostly Heard Rarely Seen 8-Bit (MHRS 8-Bit) in partnership with Highstreet, a
Continue readingAn analysis of the fashion industry in the metaverse
Metaverse has slowly been evolving and is expected to create a big business in the coming years.
Continue reading38% of consumers associated with the metaverse would choose restaurant purchases in the virtual world
According to a report, 38% of consumers using the metaverse are open to restaurant purchases in the virtual world.
Continue readingMetaverse taught: lessons to learn from top brands in the metaverse
The Metaverse is nowadays acknowledged as the future of marketing and advertising. Many big brands have delved into it, including Nike,
Continue readingGucci Town rolls out a fragrance with brand celebrity ambassador Miley Cyrus in avatar form
Gucci Town, Gucci’s digital destination on the metaverse platform Roblox, has now launched its signature perfume, Gucci Flora.
Continue readingJonathan Koon and Highstreet partner to launch a new retail experience, attracting their traditional consumers into metaverse
The founder of fashion brand Mostly Heard Rarely Seen 8-Bit, Jonathan Koon, has collaborated with Highstreet, a web3 metaverse retail
Continue readingGlobal metaverse in fashion market is set to grow by $6.6 bn during 2022-2026
“Global Metaverse in Fashion Market 2022-2026” report was released recently. It provided an analysis of the market scenario, trends, drivers,
Continue readingP&G uses BeautySphere to foray into the metaverse
P&G has forayed into the metaverse with BeautySphere, a virtual storytelling world. It is in a bid to influence consumers
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