Adidas ventured into Web3 with a bang. Its market strategy includes alliances, messaging, exclusivity, and utility. Adidas debuted on the
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The Metaverse coming: Implications and disruption potential across five big industries
The “metaverse”—a term used to refer to the vast, interconnected virtual worlds that are beginning to emerge—could be the next
Continue readingUnilever ventured into the metaverse with its Degree, Magnum and Sunsilk brands
Unilever has ventured into the metaverse with several brands under its name.
Continue readingAn insight into the Gucci’s virtual journey in the Web3 space
Numerous fashion brands have forayed into Web3 with NFTs and cryptocurrency.
Continue readingChobani joins the metaverse with group racing event
After a virtual marathon, now metaverse is set to have a group racing and discoverability event launched by Chobani in
Continue readingBurberry launches virtual luxury Lola bags on Roblox to offer digital fashion in the metaverse
Burberry, the famous British luxury brand, is offering an exclusive virtual range from its Lola handbags collection on Roblox, the
Continue readingNike and RTFKT launch their AR Genesis Hoodie
In collaboration with RTFKT studios, Nike released its RTFKT x Nike (NYSE:NKE -2.24%) AR Genesis Hoodie, which was first revealed in April.
Continue readingKarlie Kloss Works with Roblox to Create Virtual Shops
Supermodel Karlie Kloss has entered metaverse in collaboration with Roblox games to create five pop-up shops appearing from 12 July
Continue readingThe restaurant industry is betting on massive dining interest in the metaverse
By this time, companies and consumers know that the metaverse is here for the long term.
Continue readingRise of Fashion in the Metaverse and Virtual World
According to a consensus, the global fashion space is bound to pass $3 trillion in expenditure by 2023.
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