To survive in today’s marketplace, brands can no longer rely on conventional media. Instead, they must consider and reflect the
Continue readingDay: November 1, 2021
Chewy initiated a veterinarian-only marketplace, Practice Hub
Retailers are focused on offering proficient health services to consumers nowadays. Chewy, a DTC company, has therefore initiated a veterinarian-only
Continue readingA DTC brand named Parachute plans to branch out into the furniture category
Parachute, a direct-to-customer bedding brand, received significant demand for the home category during the past year. Currently, the brand is
Continue readingMillennial consumers have upsurged the demand for DTC brands
In recent months, millennial purchasers have driven an ascent in shopping with direct-to-consumer companies globally. A DTC e-commerce expert, Eshopworld,
Continue readingPepsiCo Beverage deploys wearable devices after it reduced injuries among Frito-Lay employees
The kinetics’ Reflex wearable device has reduced the lost work time of PepsiCo Frito-Lay employees by 67% in the first
Continue readingGivaudan expands it DTC strategies by acquiring The Color House, DDW
Givaudan, an ingredient manufacturer, has declared to acquire DDW, an American Natural Color House. This Natural Color House has 12
Continue readingNestle rolls out its afternoon pick-me-up snack in two irresistible flavours
Nestle is rolling out its Rallies Nut Butter Bombs made with nut butter and creamy chocolate. These bombs are currently
Continue readingPepsiCo invests to launch its Dallas and Barcelo-based digital hubs
PepsiCo Inc. is establishing its digital hubs in Dallas and Barcelo. These hubs would promote and advance the company’s AI,
Continue readingThe Puratos Group leads towards expansion as it acquires Schobbers
The Puratos Group has acquired Schobbers, a Netherland-based seed supplying firm. In the baking industry, Schobbers is a recognizable name
Continue readingP&G sales surged up following the $100 million investment in advertising
Procter & Gamble’s sales increased by 9% to $19.3 billion in the first quarter of 2021. The company’s e-commerce sales
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