Unilever’s online sales accelerated by 38%, accounting for 12% of sales in the third quarter of the fiscal year. The
Continue readingDay: November 20, 2021
Blas Maquivar: An insight on how to keep up with continuously evolving market
Blas Maquivar, President of Mars Wrigley, has discussed the evolving snacking trends, strategies to accelerate digital capabilities. According to him,
Continue readingNivea cream maker, Beiersdorf, anticipates growth in the travel retail and automotive industry
Beiersdorf, the Nivea cream making firm, anticipates a recuperation in travel retail and interest for sun care items in 2022.
Continue readingKraft Heinz relaunched its print publication, What’s Cooking as a digital platform for chefs
Kraft Heinz is relaunching its print publication What’s Cooking as a digital platform for chefs. This platform will expand their
Continue readingTate and Lyle eliminated coal-based energy from its global operations
Tate and Lyle, a US-based global supplier of food and beverages ingredients, has eliminated the use of coal-based energy across
Continue readingAn insight on how creators influence consumers’ shopping behaviours
Brands can indirectly showcase their products to audiences via YouTube creators and influencers. Ipsos, a market research firm, claims that
Continue readingLexus campaign speaks personalization with emotionally intelligent ads
Lexus, a Japanese automaker, has promoted its new car model, ES Self-Charging Hybrid, through “emotionally intelligent advertisement.” The brand has
Continue readingConsumers of the APAC region have given rise to the Home E-commerce
E-commerce has increased by 384% in the APAC region. The global home market is expected to grow to $184 billion
Continue readingAn insight on how US top 5 companies prepare for a consumer-first future
Covid-19 pandemic has prepared the companies for a customer-first future. Five of the top US companies gave an insight on
Continue readingAccelerated demand for American cheese in APAC region
Consumers of the APAC region have adapted a western diet, which has boosted the demand for American cheese. The shipment
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