Bear Robotics, a hospitality robotics startup, revealed its latest beverage robot, known as Servi Lift, to be placed in hotels
Continue readingDay: June 1, 2022
It’s raining ice cream! Flytrex to drone deliver cold treats from Unilever’s Ice Cream Shop
Flytrex, a drone delivery company, has collaborated with Unilever’s first online-only shop named, The Ice Cream Shop.
Continue readingAirlift Technologies lays off 31% of its workforce to revamp its strategy
Airlift Technologies, a grocery delivery startup from Pakistan, raised funds worth $85M last year in a Series B funding round
Continue readingOura, a DTC wearable-tech company, expanded its customer reach via TV marketing
With the passage of time, DTC e-commerce is gaining popularity, but brands struggle with measuring the performance of marketing campaigns
Continue readingSC Johnson’s concentrated Windex is back, replacing recycling
SC Johnson has launched a new concentrate of its cleaning product, winning the hearts of consumers after they ignored it
Continue readingInstacart launched iconic advertising models for CPG brands
Instacart is launching shoppable video ads and enhanced shoppable display ads to expand its already existing advertising product suite.
Continue readingP&G utilises the programmatic marketing strategy to spend more on black-owned media
P&G adopted the approach of programmatic marketing (use of programmes and software to automate ad management) to support diverse publishers
Continue readingPepsiCo’s cultural connection with music encouraged it to reach the Web3 space
Numerous CPG brands are entering the metaverse boundaries, and PepsiCo is one of the companies stepping into the virtual world.
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