Researchers from the Gwangju Institute of Science and Technology (GIST) in Korea, in collaboration with researchers from the Massachusetts Institute
Continue readingDay: April 12, 2023
From TV to TikTok: Chips Ahoy’s data-driven strategy shift to target Gen Z on social and digital media
Chips Ahoy, a Mondelez-owned brand with a 60-year history, is transferring its linear television advertising expenditure to social and digital
Continue readingShipt’s innovative tech strategies: leveraging machine learning and personalisation to build stronger customer relationships
Shipt, a Target-owned delivery service, has been investing in technology to build long-term relationships with its customers, consumers, and retail
Continue readingRevolutionising healthcare with generative AI: Exploring top companies for improved patient outcomes
The healthcare industry is an area where the use of generative AI tools and apps is rapidly growing. These tools
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