U.K. direct-to-consumer (DTC) hair brand Glaze has expanded to 354 U.S. Target stores and online, marking its entry into North
Continue readingDay: March 13, 2024
Cooler Screens survey: AI’s impact on CPG advertisers’ retail media investments
Cooler Screens, a tech firm, has released a survey exploring CPG advertisers’ views on AI and retail media.
Continue readingL’Oreal reinvents supplier partnerships to navigate E-commerce growth and social media volatility
L’Oreal is revamping its supplier partnerships to meet the demands of burgeoning e-commerce growth, driven by the unpredictable nature of
Continue readingNavigating sustainability marketing: Understanding consumer priorities and product benefits
Many companies tout sustainability features in their products, yet fail to grasp a critical reality: consumers prioritise basic product attributes
Continue readingPepsiCo’s “She is PepsiCo” campaign: Empowering women in frontline supply chain careers
PepsiCo’s third annual “She is PepsiCo” campaign showcases women’s advancement in frontline careers within its supply chains, expanding globally from
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