According to a Forbes Study, 62% of Generation Z prefers to buy from firms that are environmentally friendly. And this generation is prepared to pay extra for products made in an ethical manner, supporting that vow with their money. Maya Penn, a 22-year-old, has co-founded a sustainable fashion brand Maya’s Ideas. Being a representative of Gen Z, Penn says that her aim has always been to create and promote eco-friendly. The young woman is committed to propagating ideas that align with her values and urges other members of her generation that they can achieve their goals as well.
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