The Monday announcement of an extended relationship between Puma and Foot Locker was underscored by a focus on basketball and the needs of the expanding Gen Z and Gen Alpha market groups. With the help of collaborations with very effective ambassadors, Puma and Foot Locker have prepared a number of unique collections and product partnerships.
Related: Lea Daaboul supports sustainable fashion in its swimwear collection in collab with Econyl
This endeavour includes a Paw Patrol collection, a Pokemon collection, and a collaboration between Puma and Cocomelon. All of these are available at Foot Locker as well. Additionally, the two businesses will collaborate on marketing campaigns, product drops, and an enhanced in-store and online purchasing experience.
Read More from Retail Dive
English