Metaverse-related startups raised more than $10 billion in 2021. Nobody knows when the metaverse will be widely adopted, but we’re on the right track. Here are three ways brands can foray into metaverse marketing. First, forecast demand. While satisfying consumer needs is the first rule of running a successful business, forecasting demand is what propels businesses to industry leadership. By entering the metaverse, brands have time to develop their products. The wants and demands of tech-savvy millennials and maturing Gen Zers are the future of consumer power. Second, promote the experience, as the metaverse offers a plethora of tools for creating immersive consumer experiences, such as virtual concerts, sports events, and fashion shows that welcome millions of people, as well as imaginative eCommerce product displays. The virtual environment will elevate internet purchasing to new heights. Merchants will be able to establish store chains in various districts of the metaverse and even across many metaverses. The metaverse will be the main setting for next-generation marketing, consumer interaction, and reaching out to new audiences. Last but not least, learn how to capitalise on new possibilities. Top corporations are fast embracing this invention and exploring ways to commercialise it. Vault, the Gucci town in Roblox, is a fantastic example. The Gucci Virtual 25 is a unique digital pair of shoes that can be “worn” in augmented reality or utilised in applications like Roblox and VRChat. They were selling them for only $12.99, which was an extremely cheap price for a luxury brand, but it was a really wise business decision.

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