Accenture and Publicis Groupe Benelux made a strategic investment that exemplifies how consultancies and agencies are assisting marketers in moving forward in the metaverse. The Metaphone, a massive red phone that never stops ringing, has been unveiled by Publicis Groupe Benelux in Decentraland. Forma Vision, which offers volumetric video technology that can transport individuals, things, and places into the metaverse, has received investment from Accenture.
Related post: How brands can effectively market in the metaverse
The business will gain funding through contacts with Global 2000 businesses and access to Accenture’s knowledge. In an effort to staff up around Web3 technologies, Publicis Groupe Benelux is showcasing a distinctive use case of the metaverse with The Metaphone. Although they remain upbeat about technology, marketers still see implementation and development as challenges, but understanding what moves people there can be vital in metaverse marketing.
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