The B2B purchasing experience is about to undergo a shift, with 67% of B2B purchasers wishing to conduct their online purchases through an avatar in the metaverse. 71% of buyers prefer to do business with companies that offer both physical and online ordering platforms, matching the need for omni-channel experiences among B2C customers. Mobile, markets, and social channels are becoming equally as crucial as face-to-face encounters, with 66% of consumers demanding identical experiences to those given by consumer businesses. Corporate leaders must address the 46% of people who find the internet purchasing experience inconvenient.
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