Sandra Helou’s Metapolis is the world’s first metaverse as a service (MaaS) platform, with a proprietary product line centred on the metaverse and designed with interoperability, safety, and security. She claims that the Middle East has 23.5 million gamers who are easily converted into the metaverse and NFT sector if businesses adopt the correct use cases and tactics. Fashion, for example, will need to investigate the role of wearable technology and NFC tags in terms of creativity and transparency. She went on to say that the potential lies in localising and developing a metaverse that matches our cultures and customs, as well as localising materials for consumers to enable widespread adoption. According to Sandra, the creator economy will see many individuals work with companies and their communities in new reward and incentive-based models, and creativity will make its way to NFTs. The luxury business has been a major driver of the metaverse’s development, and rules are required to make it a safer environment.

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