OneRare, a gamified self-proclaimed gourmet metaverse, revealed that Papa John’s will be introducing NFTs for the first time in the metaverse. The first NFTs will be accessible for gamers to collect anywhere, thanks to a partnership with Papa John’s in the United Arab Emirates. Members of the OneRare community will be able to collect digital ingredients to create virtual copies of three popular Papa John’s pizzas sold largely in the Middle East, notably the UAE. Users will not have to hurry to get a one-of-a-kind digital token because each pizza will have numerous copies accessible. In a statement, Papa John’s CEO for the UAE, Saudi Arabia, and Jordan markets stated that the company is committed to investigating emerging technologies such as NFTs and Web 3.0. Papa John’s and OneRare have collaborated to develop a loyalty experience using NFTs, digital tokens that can be exchanged for actual meals at restaurants.
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