Hannah Siegel-Gardner entered the non-fungible token (NFT) space after her high school friend Erick Calderon invited her to join Art Blocks. Siegel-Gardner had an art background and experience in tech firms, which made the move to Art Blocks a symbiotic integration of her talents. Art Blocks is a pioneer in generative art, creating a randomly generated image through the use of an algorithm, and transacted more than $172 million in primary sales last year, with total lifetime sales surpassing $2 billion. Siegel-Gardner and Calderon fused centralised rules with decentralised values to create a company culture that is growth-oriented, empathetic, and supportive of its employees. Art Blocks’ success lies in its honesty and transparency, and in the demand for freshness, newness, and immediacy.
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