Blockchain technology company nChain is investing $4 million and acquiring a 20% equity stake in Transmira, a metaverse platform that bridges the physical and digital worlds. The platform blends augmented reality and virtual reality using Transmira’s patented technologies to create city-scale digital twins that offer immersive experiences. By focusing on functionality, utility and commerce, Transmira enables brands to monetise virtual goods and create virtual marketplaces, while the foundational blockchain technology enables secure, trusted and authenticated transactions. The partnership with nChain will leverage the latter’s robust Web3 and blockchain IP portfolios to increase Transmira’s value and support it through sales and marketing professional services. The metaverse industry is estimated to be worth $13 trillion by 2030, and the collaboration aims to pioneer the Web3 transformation for the new metaverse economy.
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