Luxury fashion brands like Versace, Gucci, Dolce & Gabbana, Givenchy and Fendi are increasingly targeting the children’s market with their “lifestyle” collections. While high-end children’s clothing has existed for some time, recent controversy over a Balenciaga ad featuring a child wearing BDSM-inspired accessories has put the market under scrutiny. Despite the ad being withdrawn, stores in London and Beverly Hills were vandalized, and Kim Kardashian pledged to re-evaluate her relationship with the brand. Meanwhile, 9-year-old Taylen Biggs represents a new generation of fashion-savvy children who are fans of luxury labels.
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