The creator economy has exploded in recent years due to the reach of social media and streaming platforms. However, consistently producing content can be challenging, and AI technology is poised to play a crucial role in the creator economy in the future. AI tools can automate various aspects of content creation, such as generating music, video, and images, allowing creators to focus on the creative side of their work. AI-generated virtual influencers also hold the potential to become popular on social media platforms, leading to new types of content. AI can also help creators better understand and engage with their audiences through analytics tools. Additionally, AI can assist managers, entrepreneurs, and agency owners in scaling their businesses. AI will never replace human creativity, but it can help creators work more efficiently and effectively while better understanding and engaging with their audiences, revolutionising the creator economy.