The Hong Kong-based startup Pantheon Lab is capitalising on the growing trend of generative artificial intelligence (AI) by developing digital human avatars for clients in the city. With the rise of virtual influencers and the metaverse, Pantheon Lab aims to create highly realistic and interactive avatars that can be utilised for various purposes, including marketing, entertainment, and customer service. The company utilises advanced AI algorithms and deep learning techniques to generate avatars that possess lifelike features and can mimic human behaviour and expressions. Pantheon Lab’s avatars are designed to engage with users in real-time, enabling personalised interactions and enhancing the overall user experience. As the demand for virtual entities continues to grow, Pantheon Lab aims to position itself as a leader in the digital avatar market, catering to the needs of businesses and individuals in Hong Kong and beyond.