Renowned rapper and entrepreneur Snoop Dogg has delved into the Web3 space once again, this time with the introduction of the Snoop Dogg Passport Series, an NFT collection granting fans exclusive access to his life on tour. The NFT passport provides holders with behind-the-scenes videos, photos and the opportunity to receive future releases like artwork and merchandise. Snoop Dogg sees digital merchandise as a crucial part of the future and hopes to inspire other artists to innovate in this realm. Developed in partnership with Transient Labs, a Web3 platform, the project aims to leverage blockchain to offer unique experiences. This venture follows Snoop Dogg’s previous involvement in NFT collecting and his co-founding of the Web3-powered live-streaming platform, Shiller.
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