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The latest updates from top beauty brands include L’Oreal’s partnership with AI-powered skin analysis company SkinGenie to offer personalised recommendations for consumers. SK-II has launched its limited-edition Facial Treatment Essence and partnered with a sustainability company to recycle its used bottles. La Prairie has introduced its new Platinum Rare Haute-Rejuvenation Cream, which claims to address skin ageing at a cellular level. Kiehl’s has released its latest facial oil product infused with cannabis sativa seed oil. Meanwhile, Shiseido has collaborated with a Japanese designer to create limited-edition packaging for its Ultimune Power Infusing Concentrate. The beauty industry is constantly innovating, and these updates demonstrate the brands’ commitment to offering new products and experiences for their customers.

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