RooLife Group, an e-commerce and digital marketing company, has joined hands with AFT Pharmaceuticals, a New Zealand-based firm, to sell over-the-counter medicines in an internet-based Chinese marketplace. The collaboration will allow RooLife to use its expertise in digital marketing as well as store operations to launch AFT’s products. The marketing firm will sell AFT’s products such as Ferro-Sachet dietary tablets, Histaclear non-drowsy allergy relief, Loraclear hay fever relief, and Crystawash Extend hand sanitiser. This partnership will render the availability of OTC products in the Chinese Market easy, the demand of which is skyrocketing, says RooLife’s managing director.
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