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Dollar Tree has partnered with Aki technologies and Swiftly Systems to roll out its retail media network. Swiftly Systems’ technology will generate digital coupons and product recommendations in the retailer’s app and website. Aki Technologies will work on the off-platform digital media through relevant ads run across desktop and connected TV. Retailers like Dollar Tree, Kroger, and Walmart are launching the retail media ad network to use first-party data to enhance customers’ digital experience.

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