Roundel, Target’s retail media group, collaborates with CitrusAd platform, a digital marketing firm, for a seamless customer engagement experience. Advertisers will launch and optimize their Target Product ad campaigns using the Target app through the CitrusAd platform. CitrusAd dashboard will provide quick and transparent analytics to ad agencies to analyze the performance of their advertising campaigns. This collaboration will attract more brands as Target gains a competitive edge through this easy-to-use and transparent analytics platform for advertisers.