To improve performance and grow sales, Eurocommerce and McKinsey surveyed Europeans and identified the top ten trends that would shape the future of European grocery retailers and push them to master new strategies. The ten key trends that rule the grocery industry are restaurant returns, online becomes the core, Brick-and-mortar supermarkets lose share, value is king, higher quality expectations with lower prices, health and organic, sustainability, convenience, technology as a differentiator, and advanced analytics and personalized shopping.
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