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Lidl is in the news for all the good reasons with two innovations in Germany and Ireland. The grocery giant will offer free sanitary napkins and tampons to fight period poverty in Ireland. Through the Lidl app, customers can sign up and receive a monthly coupon for free sanitary products. In Germany, Lidl rolls out Lidl Pay to promote contactless transactions and avail grocery discounts. Poland and Spain already use Lidl Pay to make digital transactions for grocery items.

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