Protein bars have become a common sight in various places like grocery stores, gyms, and bodegas.
They are marketed as healthy snacks and a part of a self-care routine, despite having flavors like cookie dough and lemon cake. The global market for protein bars is experiencing rapid growth and is projected to reach a value of over $2 billion by 2026, according to MarketWatch. The shift in the branding of protein bars from just exercise supplements to being seen as a healthy snack option has led to its increased popularity.
Read More from NYTimes
English