Michelle Obama has announced her new role as co-founder of PLEZi Nutrition, a company that will market healthy and tasty food and drinks for children. The company’s initial product is a line of low-sugar, nutrient-dense kids’ drinks made from a fruit-juice blend. This comes at a time when approximately half of young children in the US do not eat fruits and vegetables daily but consume sugary drinks in excess. As first lady, she promoted healthy habits with the Let’s Move campaign, which encouraged nutritious school meals and lower sugar, salt, and calorie options. PLEZi Nutrition is a public benefit company that will invest 10% of profits into initiatives that promote kids’ health. Obama plans to work behind the scenes to navigate the mission to drive change in the food supply.
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