Food and beverages startups are opting for the innovative idea of Pop-up Grocer to promote new products due to limited human contact during the pandemic. The travelling retail grocer collaborates with startups after scrutinizing the quality and appearance of their offerings. The grocer selects startups based on two criteria: a sensational story or a unique and visually pleasing brand approach, ingredients or product. The pop-up stores are decorated aesthetically and offer different sections of grocery items, bakery and deli products.
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